Branding

A brand is a lot more than just a logo.  It is how an organisation is perceived by the outside world. How we present ourselves in words, colours and imagery can help build a brand.  Having a consistent style nurtures trust and recognition.  This is key when we need to deliver key messages and communications to our audience.

To help you do this we have created Brand Guidelines for you to follow along with templates that you can use when you are creating new documents or presentations.  

Templates

You will find the latest templates in the related download section of this page for you to use. These are setup to ensure they meet accessibility requirements and include a standard style to keep your documents looking professional. Just click on the one you would like to use.

Signatures

An email signature usually goes at the end of each email to show a little bit more about who is sending the message

To set this up, go into Outlook > New Email > Message tab > Include tab > Signature > Signatures > New

You can find more information from Microsoft here

Basic signature template:

[Name]
[Role]
[Team/Department]
Orkney Islands Council, Council Offices, Kirkwall, Orkney, KW15 1NY

How to add an image to your email signature

1. Download the image by clicking on it.
2. Go to Outlook, click on File in the top menu, then Options in the bottom left.
3. Click on the Mail tab, then the Signatures... button
4. Choose the signature you want to add it to and put your cursor where you want to insert the image
5. Click on the insert picture icon on the right of the toolbar, then choose the graphic you downloaded earlier
6. Press ok twice and you are done!